Over time, this could be the iceberg that sinks the NFL’s Titanic. their favourite YouTubers, highlights, social media accounts, etc.? Not the adamant conscientious objector like who post here, but average people who see all they need is the peripheral coverage of their team, e.g. So, really, how important does the NFL become to people who think of the overall cost and just go “meh, I’ll pass”. It begins to resemble the old cable world people think they left behind: how much do you pay for your total streaming with wifi access, a VPN, privacy services, and anything else your family and loved ones want? It all gets monetized. However, the NFL is only part of a fractured streaming world where no one service can really win. The only thing that might not change is the enormous rights fees brought on by the huge ratings. The world’s set to become more saturated with the NFL’s product now that it has entered streaming, most of it created by bloggers, YouTubers, and social media. Everything about the NFL has coverage, most of it free except the games themselves. Owners monetize anything that fans like about their sport, and the NFL owns the news cycle and has the most popularity and success. Not fans loyal to specific teams, but an overall loyalty to the product in general. This creates the tipping point where people stop caring.
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